Episode 485: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) dive into the business moguls behind the world’s biggest celebrity brands. Learn how Emma Grede leveraged the Kardashian’s name to build multiple 9-figure brands, how Guthy-Renker cornered the TV market with Proactiv ads, and how Scott Storch produced some of the most popular songs of all-time and managed to (literally) blow his $100M earnings away.
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Check Out Sam’s Stuff:
• Hampton – https://www.joinhampton.com/
• Ideation Bootcamp – https://www.ideationbootcamp.co/
• Copy That – https://copythat.com/
Check Out Shaan’s Stuff:
• Try Shepherd Out – https://www.supportshepherd.com/
• Shaan’s Personal Assistant System – http://shaanpuri.com/remoteassistant
• Power Writing Course – https://maven.com/generalist/writing
• Small Boy Newsletter – https://smallboy.co/
• Daily Newsletter – https://www.shaanpuri.com/
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Show Notes:
(0:00) Intro
(2:30) Sam Broke His Finger
(4:45) Emma Grede: Skims, Good American, Safely, etc.
(14:15) Brian Lee: Honest Company
(17:05) Robert Earl: Virtual Dining Concepts, Planet Hollywood, etc.
(26:30) Guthy-Renker: Proactiv, JLo Beauty, etc.
(51:20) Rise of the creator brand
(54:30) Scott Storch: Still D.R.E., Lean Back, etc.
(1:02:15) People who game the system
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Links:
• Skims – https://skims.com/
• Good American – https://goodamerican.com/
• Safely – https://getsafely.com/
• Guthy-Renker – https://www.guthy-renker.com/
• Ben Van De Bunt Clips – https://tinyurl.com/3tchy5su
• Austin Rief Tweet – https://tinyurl.com/9cec6j68
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#MyFirstComment
I know it's an addiction when I start listening 3 minutes after an upload😅
Nice
let’s goooo
You guys gotta add the John and Sam Shahidi to the list
the GOATS
Hi mom
Let's gooo
Had no idea me and shaan were the same age.
This is becoming one of my favourit pods. I disagree with a lo of sentiments they have but their conent is really fire. Valuable and highly enertaining. GG
“I want a pituitary growth problem, he looks great!” Sennnnt meee. 💀
👍
EMma's parents are Caribbean. Of course she's amazing. Jamaican mom and Trini Dad. Come on!!
@shaan what kind of glasses are you wearing?
Owning multiple houses is the most common way I see wealthy people blowing a ton of money. I had a couple that made 2 mill a year and had basically nothing to show for it. Boats and houses..
A+, this is the hustler lore I come here for
35:18 This had me dying 😂
Today I talked about the creator economy because of the tweets morning brew’s CEO put out the other day! Would be super interesting to hear MFM’s viewpoints on what Austin Rief said on twitter.
Thoughts on Vivek Ramaswami becoming the next president 🇺🇸?
rise of creators is incoming for sure :))
The answer is yes…..
yes i have heard of Hubspot.
this pod is so fun to listen to because you guys are friends and its all genuine
1980's Guthy Renker: https://www.youtube.com/watch?v=zDEJkdK5Leo&list=PL3K2PzW8P0w_oKpeIS0beLPi18HyggCaV
Sam’s poor finger 😢
Sam's finger incident is one of my worst gym nightmares. Along with seeing the weight fall on the guy while watching weightlifting at the Olympics.
According to Bloomberg: Ron Perelman’s Empire Loses Crown Jewel as Revlon Goes Bankrupt. The billionaire financier’s holding company is a shadow of its former self without the cosmetics business he bought in 1985.
Anyone else think creator businesses are just not that interesting?
Guthy Renker was called CPU (cassette productions unlimited) it was in Irvine California. I worked there with Rick Guthy.
I am the #1 consumer of Tyga bites.
It truly underscores how consumers can sense genuine collaborations over forced endorsements. Brands and celebs both thrive when there's a genuine connection.
Have you guys heard of GoldenHippo? They're the new Guthy-Renker, although Guthy-Renker is still doing pretty well. GoldenHippo is doing billions with Direct Response infomercials and brands like GundryMD, Beverly Hills MD, Dr. Marty Pets, and many others. I think they've mastered Native and Programmatic, which is like what TV was for Guthy-Renker – inexpensive and more permissive. It's impressive how well they've been able to navigate this space.
This is gold ❤ https://youtube.com/playlist?list=PL3K2PzW8P0w_oKpeIS0beLPi18HyggCaV
Proactiv was the classic "impossible to cancel” product and they put you on auto recorder. Vrifure you know it you've been charged 3 times at $80 a pop for OTC salicylic acid and benzoyl peroxide
Nice haircut Sam!✨😉👍
Haven't you guys seen Real Genius with Val Kilmer?
🤯
Only because I hold my expectations so high for this pod I’m saying this but Sam has to prepare better. I mean cmon dude. You know you can do better than this
shaan's finger advise is a epic look into his soul.
Another amazing episode and a unique angle at looking at these Big Businesses and Brands! Sam and Shaan, is the gentlemen's agreement no longer in effect?
By far my favorite episode!! I’ve shared this link with two friends in the last hour
I'm no longer waiting for the GRANT LOAN because I acquire $29,600 every 10 days recently..
I like this format
📍Great video 📹
Crypt0 now should be in every wise individuals list,in some months time you’ll be happy with decision you made today
Episode is all over the place…. but I love it!! 😂 great content fellas
Listen to Shaan + sam in the gym is the best thing i have done this year!
Would be cool to share the content on your screens when you guys are googling stuff. It’s super distracting trying to imagine the people/companies you guys are talking about when you’re looking at your screens on the side. 😊😊
Lol – Sam drooling over yet another strong jawline and Shaan – 35:08 😂