The Mysterious Founder Behind $1,000,000,000 Celebrity Brands (#485)



Episode 485: Shaan Puri (https://twitter.com/ShaanVP) and Sam Parr (https://twitter.com/theSamParr) dive into the business moguls behind the world’s biggest celebrity brands. Learn how Emma Grede leveraged the Kardashian’s name to build multiple 9-figure brands, how Guthy-Renker cornered the TV market with Proactiv ads, and how Scott Storch produced some of the most popular songs of all-time and managed to (literally) blow his $100M earnings away.

Check Out Sam’s Stuff:
• Hampton – https://www.joinhampton.com/
• Ideation Bootcamp – https://www.ideationbootcamp.co/
• Copy That – https://copythat.com/

Check Out Shaan’s Stuff:
• Try Shepherd Out – https://www.supportshepherd.com/
• Shaan’s Personal Assistant System – http://shaanpuri.com/remoteassistant
• Power Writing Course – https://maven.com/generalist/writing
• Small Boy Newsletter – https://smallboy.co/
• Daily Newsletter – https://www.shaanpuri.com/

Show Notes:
(0:00) Intro
(2:30) Sam Broke His Finger
(4:45) Emma Grede: Skims, Good American, Safely, etc.
(14:15) Brian Lee: Honest Company
(17:05) Robert Earl: Virtual Dining Concepts, Planet Hollywood, etc.
(26:30) Guthy-Renker: Proactiv, JLo Beauty, etc.
(51:20) Rise of the creator brand
(54:30) Scott Storch: Still D.R.E., Lean Back, etc.
(1:02:15) People who game the system

Links:
• Skims – https://skims.com/
• Good American – https://goodamerican.com/
• Safely – https://getsafely.com/
• Guthy-Renker – https://www.guthy-renker.com/
• Ben Van De Bunt Clips – https://tinyurl.com/3tchy5su
• Austin Rief Tweet – https://tinyurl.com/9cec6j68

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47 thoughts on “The Mysterious Founder Behind $1,000,000,000 Celebrity Brands (#485)”

  1. Owning multiple houses is the most common way I see wealthy people blowing a ton of money. I had a couple that made 2 mill a year and had basically nothing to show for it. Boats and houses..

    Reply
  2. According to Bloomberg: Ron Perelman’s Empire Loses Crown Jewel as Revlon Goes Bankrupt. The billionaire financier’s holding company is a shadow of its former self without the cosmetics business he bought in 1985.

    Reply
  3. Have you guys heard of GoldenHippo? They're the new Guthy-Renker, although Guthy-Renker is still doing pretty well. GoldenHippo is doing billions with Direct Response infomercials and brands like GundryMD, Beverly Hills MD, Dr. Marty Pets, and many others. I think they've mastered Native and Programmatic, which is like what TV was for Guthy-Renker – inexpensive and more permissive. It's impressive how well they've been able to navigate this space.

    Reply
  4. Proactiv was the classic "impossible to cancel” product and they put you on auto recorder. Vrifure you know it you've been charged 3 times at $80 a pop for OTC salicylic acid and benzoyl peroxide

    Reply
  5. Would be cool to share the content on your screens when you guys are googling stuff. It’s super distracting trying to imagine the people/companies you guys are talking about when you’re looking at your screens on the side. 😊😊

    Reply

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