How do you propel your product or service to legendary status? The answer may be more straightforward than you would have thought.
In this week’s episode, sponsored by TrackableMed, Gair Maxwell, Author of Big Little Legends: How Everyday Leaders Build Irresistible Brands, outlines what all legends become known for: their story. We discuss what makes a compelling story, how to translate the success of the Mona Lisa into a medical device sales meeting, and how to craft stories that really sell.
Tune in to learn about:
• Why statistics alone aren’t enough to make a sale
• Creating conversations to release oxytocin
• The 3 acts every story needs
• Storytelling as a part of human nature
• Examples of what a good story in medical device might look like
Browse all episodes: https://hubs.li/Q01D_yzP0
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📚 Resources:
Free sales talk tracks for action: https://hubs.li/Q01D_B1b0
Get the free book “Move the Needle” https://hubs.li/Q01D_z6t0
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👋🏼 Connect with the Hosts:
Zed Williamson: https://www.linkedin.com/in/zedwilliamson
Clark Wiederhold: https://www.linkedin.com/in/clark-wiederhold-2536299/
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🗣 Suggest a Guest for the show:
https://hubs.li/Q01D_BlR0
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Show Sponsor:
TrackableMed | Learn more: https://hubs.li/Q01D_BSc0
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