This Speech Got Michael Jordan To Sign With Nike Against All Odds

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Sonny Vaccaro, aka The Secret Man Behind Air Jordan, delivered an iconic speech when finally getting a meeting with Michael Jordan in the 80’s, even though Michael was an Adidas fanboy and had already made up his mind that he wanted to sign with Adidas – even if it was for less than Nike’s offer – however, Vaccaro’s speech and most importantly, his persistence and innovative thinking, got Nike the deal that saved the company: Michael Jordan and the start of Air Jordan.

#michaeljordan #nike #storybehind #careeradvice #companystories #philknight #howitstarted #businessnews #businesslessons #businessadvice #perseverance #persistence

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3 thoughts on “This Speech Got Michael Jordan To Sign With Nike Against All Odds”

  3. Looks like momma did all the negotiating… Jordan never beat Magic or Bird. Barely beat the Detroit teams. Only started winning when they watered down the league with 6 other teams and Pippen's arrival.

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