Most companies think about content marketing wrong. Some common misconceptions include:
–“Too expensive”
–“I don’t want to manage/invest in it”
–“What’s the ROI of this one blog post? Or a podcast?”
–“The barrier of entry is too difficult”
We use these types of misconceptions to talk ourselves out of attempting a bold content marketing strategy to begin with. But what if we shifted our mindset into thinking content marketing is a cost center and instead, turned content marketing into a profit center?
Also in today’s show:
→Disney Logistics
→Freightwaves host Thomas Wasson breaks down the labor strikes in supply chain and the most interesting tech in freight
Hosted by Blythe Brumleve, Cyberly appears live every Thursday at 2pm ET on Freightwaves TV and replayed in your podcast app of choice. To connect with Blythe, visit→https://everythingislogistics.com
For more news, visit www.freightwaves.com
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