Jonathan Levitt is the Host of the “For The Long Run” Podcast (https://forthelong.run/), a show that explores the why behind what keeps runners running long, strong, and motivated. In this conversation, we talk in-depth about the state of running podcasts, changes in the athlete-sponsor landscape, and how to build a career in the endurance world.
Sponsors:
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Timestamps:
(3:17) – riffing on what’s damaging to the craft of running podcasting
(10:58) – sponsorship dilemmas, incentives in running podcasting
(14:08) – considering how sponsors spread in the running world
(16:15) – Jon’s background in the endurance sports world
(35:42) – the “burnt ends” philosophy of running content creation
(42:36) – how to serve your podcast audience
(47:11) – optimism and pessimism in the running podcast space
(52:19) – not overcomplicating running content creation
(57:47) – endemic versus non-endemic sponsors in running
(70:10) – the opportunities non-endemic sponsors provide to the running world
(76:16) – how athletes can identify and start non-endemic sponsor relationships
(83:33) – understanding and appreciating the sponsorship grind
(93:51) – importance of supporting running creators
(100:20) – investing more into performance, content creation, lifestyle
(109:43) – the changing athlete-sponsor relationship
(119:23) – examples of the changing athlete-sponsor relationship
(128:49) – next evolutions in the running media space
(132:00) – opportunities for next generation running content creators
(138:47) – what’s next for Jon and For The Long Run Podcast
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#20 – Zoe Rom | Trail Runner Magazine, Running Journalism, Diversity Talks
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