In today’s episode of Konversations Cafe, we have Rashi Goel who is a factory of fascinating stories. Rashi is an MDI Gurgaon graduate and has been the Head of Marketing at Amazon and handled marketing roles in FMCG companies like PepsiCo, Nestle, Unilever, L’Oréal, and Kraft Heinz to name a few. 👀
Rashi begins the talk with a fascinating chase story from her campus to Delhi airport, where she met the then L’Oréal MD and bagged a job. She talks about her sales life with L’Oréal in detail and shares her initial struggles with it.
Rashi shares a lot of insights on the world of marketing where she talks about how one should move as a professional from point A to B. She charts her story of creating, building, and sustaining categories in the FMCG market. 🙌
🚀 If you have either dreamt of being a top-class Marketer or of working with HUL, we’ve got both of these outcomes in one single program for you- check out AltUni’s Certificate Program in Digital Marketing with HUL.
With this program, you stand a chance to interview with HUL and learn core Marketing concepts from Marketing stalwarts who’ve worked with brands like HUL, PepsiCo, Bain & Co., InMobi, Times Network, Zomato, etc.
👉Limited seats so hurry & register – http://bit.ly/3YkVf5h
This episode is a goldmine for every marketing enthusiast and should be watched with intent. She also shares some resources that she finds extremely helpful for someone interested in getting into marketing.
💬Do share this episode with others and tell us in the comments what you think about her journey.
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00:00 – Coming Up
01:08 – Rashi’s MBA & Placement Story
9:44 – Early Career Struggles
12:57 – MBA Loans & Salary
16:00 – Learning Marketing in B-school vs. Online Courses
19:13 – Experience Working at L’Oréal
25:25 – Reality of Working with Big FMCG Brands
31:30 – Ethics in Marketing
35:30 – Understanding Cultural Behavior
41:45 – Marketing Roles in Tech Vs. FMCG
48:00 – Marketing Advice for Startups
50:30 – Books, Podcasts & Resources
51:41 – Audience Q&A
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#marketing #fmcg
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🚀 If you have either dreamt of being a top-class Marketer or of working with HUL, we’ve got both of these outcomes in one single program for you- check out AltUni’s Certificate Program in Digital Marketing with HUL. With this program, you stand a chance to interview with HUL and learn core Marketing concepts from Marketing stalwarts who’ve worked with brands like HUL, PepsiCo, Bain & Co., InMobi, Times Network, Zomato, etc.
👉Limited seats so hurry & register – http://bit.ly/3YkVf5h
MDI G toh milgya badia hai
Her insights of what works and what doesn't in the market is amazing.
Great insights
An amazing, insightful experience. Thanks to the InsideIIM team!
How subtly she promoted her friends business in btw convo tells her marketing skills 🔥
Gillette do hurt a lot sometimes!
This Jatin guy is in every konversationcafe. Real enthu guy
This Jatin guy is in every konversationcafe. Real enthu guy
Great insights!
I'm wondering what she answered the question of why MBA in her b school interview.
Watched it before the recent one, avid follower of her.
It's a possibility to be annihilated from the IIMs as the interview is concerned.
The roadway to PhD is a lot of Enterpreneural strength to me,the struggle for existence co exists an optimistic expectation.
The struggle for existence gonna higher in these years really high.
The sales management is all about the corrective in all types of demand,each day is a predictive in the perception of relationship of impersonificstion to implement novelty,thus keeping pace with the products and shift of demand by changing some feature to implement the value system in high manner to get the behabioral on the base of psychology to the higher extent to incremental in sentiment.
I completed the MBA in 45k which didn't take more,no need to take loan either,as when the higher demand and supply diminishes then they take in less wage,the hike becomes low so we need to take a look that Academic sector will be less active in job and persistence of the same trend will be fatal for all types of job providers,financial institutions etc.,thus emergence of new strata of human will arise slowly likewise post Covid as the continuos financial turmoil prepared all strata of human thriving for their marginal utility and the diminishing of utilisation of human mind.
Mind set should be a great game,creating a superior mindset by practicing the doctoral in living,by changing the infrastructure of inner self in the accommodation of new changes may be a silent booster to a rational human being,our study in all of the phenomena should be there.
Preparing the consumers mind a sentimental about education and monetising the place would be a great phenomena.
FMCG is a great approportionment thus the ethics like reasonable pricing,product mixing especially are lawfully according to the Sale of goods act is comprised of.
It's really a daunting factor to colored Cola to balance our metabolic balance should be one of the acts implemented comprising of the Indian Contract Act with the government policy with the Cola company,thus ethics is maintained with no cognitive dissonance.
It's funny to know the cos cutting ultimately gobbled up the whole branding….I started laughing at this,leaving only the Conglomerate strategized brand alive….. hahahaha.