Grounded: Silverjet

Silverjet were a UK based all business-class airline operating a small fleet of 767s from London Luton, the airline tried to bring affordable business class travel to the masses and offered services that would put regular airlines to shame including a private executive terminal at Luton, chauffeur transport and even helicopter transfers. Pioneering the “Ladies only loo” Silverjet made a lasting impression despite thier painfully short existence, this is the Silverjet Story…

Chapter Contents
00:00 Intro
01:07 Silverjet Founded
03:22 Flyjet Takeover
06:59 Private Terminal
08:20 First 767
10:08 Silverjet Lifts Off
11:00 Silver Service
15:23 Expansion Plans
17:29 Flyjet Woes
18:55 Silverjet Grows
21:10 Retail Therapy
22:21 MaxJet Grounded
22:13 Financial Worries
23:39 The Ban Hammer
25:42 The Silverjet Advert
28:25 Eos Grounded
29:17 Financial Turmoil
31:34 Silverjet Grounded
33:09 What Went Wrong?
36:59 Outro

I started writing this episode just minutes after completing the script for the Flyjet episode (well I was in a cabin in the woods on holiday with not much else to do) but the actual recording and putting together of the video has taken nearly an entire month mostly due to a very busy flying schedule at work. Hopefully this is worth the wait, I have had to cut large chunks out of this one to keep the run-time somewhat sensible as it was getting way too long, pretty remarkable considering they lasted less than two years…

I mention a number of airlines in this video which have previously been covered in the Grounded Series, these include;

Flyjet
A small charter airline which established a reputation as a “can-do” airline but quickly overstretched themselves ultimately skirting with bankruptcy before Silverjet acquired them to obtain their licences…
The Flyjet Episode is available here – https://youtu.be/etQm09LoBxw

Excel Airways
Following their successful re-branding from Sabre Airways, Excel Airways would grow to become one of Europe’s largest travel companies. This episode looks at how Excel grew and how the seeds of their own destruction were sewn…
The Rise of Excel Airways – https://youtu.be/gzmO9gdmcu0
The Fall of XL Airways – https://youtu.be/lfeQkVa0eH4

Thanks for watching! I really appreciate any comments and feedback on this or other episodes as well as suggestions for future episodes. Believe me, if I say that your airline is “on the list”, it really is 🙂 Check back to see future episodes or better yet, subscribe to catch them as they land and as always, thanks for watching!

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#GroundedSeries #Silverjet #MaxJet

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