Server-side tagging might be a confusing concept for those who are used just to regular web tracking. But it’s worth giving a shot.
Learn what server-side tagging in Google Tag Manager is and why you might need it.
In this video, I will explain:
* what server-side tagging is
* the benefits of Google Tag Manager server-side tagging
* the drawbacks of server-side tagging
* how to configure your first server-side tagging setup (including Google Analytics 4)
* how to connect custom domain
* how to upgrade your server (so that it would work on your live website)
* additional things to know
=== TIMESTAMPS ===
00:00 – Intro
00:29 – What is server-side tagging in Google Tag Manager?
02:31 – Benefits of server-side tagging
05:18 – Disadvantages of server-side tagging
08:31 – How to configure server-side tagging in Google Tag Manager
31:48 – How to connect custom domain
40:00 – Upgrade your server
46:36 – Frequently asked questions
48:25 – Final words
=== LINKS ===
⭐⭐ Intermediate/advanced GTM course (includes server-side tagging)⭐⭐
https://www.analyticsmania.com/courses/intermediate-google-tag-manager-course/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20server%20side%20tagging%202023
✭ How to install Google Tag Manager on your website https://www.analyticsmania.com/post/how-to-install-google-tag-manager/?utm_medium=video&utm_source=youtube.com&utm_campaign=am%20yt%20-%20server%20side%20tagging%202023
✭ App engine setup (bash code) https://developers.google.com/tag-platform/tag-manager/server-side/app-engine-setup
✭ Server-side: Configure a sandboxed JavaScript policy
https://developers.google.com/tag-platform/tag-manager/server-side/configure-a-policy
=== CONNECT WITH JULIUS & ANALYTICS MANIA ===
✭ Facebook https://www.facebook.com/analyticsmania
✭ Twitter https://twitter.com/fedorovicius
✭ Linkedin https://www.linkedin.com/in/fedorovicius
#googletagmanager
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Thanks for the good Video it helps a lot. I have one question. Forwarding information from google Products will not be the problem since we have tag templates available. But lets assume we have some third party tool which is build in with an custom html tag in the client side GTM. I mean I could send the Data I need for example with the GTM Tag. For example price and product id. But how do I proceed on the server side GTM with these information, since there is no tag option to send the information via a custom html. Do we have to wait for other companies to create server side tag options? How do we proceeed with other advertisers where there is a template in GTM client but not server side?
Thank you for this video, it's very helpful. I have a few question regarding GCP:
– Is the testing environment sufficient for a website that receives little traffic, or eventually it will imperatively need to be upgraded to flexible environment?
– Can we host multiple projects on a server, or is it 1 website : 1 (or 2-3) server?
– And finally, I do know it is recommended to have around 3 servers per project, is this really necessary? Thank you again for this content, it was clear and straight to the point.