February 2017
Importance of a Solid Business Plan: The foundation of effective marketing and communications lies in having a well-defined business plan. Without understanding who you are as a business, it’s challenging to convey that to others.
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Business Model Generation Exercise: Participants went through a practical exercise to develop a business model for Google, focusing on customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
Real-life Example and Practical Insights: Real-life stories and examples, such as a failed startup due to lack of proper planning, were used to illustrate the importance of having a detailed and actionable business model.
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Recommendation for Further Reading and Resources: The speaker recommended “Business Model Generation” by #AlexanderOsterwalder and emphasized the value of ongoing education and professional advice in business strategy and planning.
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