WTF Happened to Hip Hop Album Covers?



It’s been said that when it comes to first impressions, presentation is everything. Across movie trailers to snippets of leaked tracks, we often make our minds up long before the finished product ever reaches us. And when it comes to the long and storied tradition of the hip-hop album, the same rules apply.

But in the recent past, particularly during the dawn of the streaming era, more and more rappers have seemed to start phoning it in with their album artwork. As a result, album covers are no longer receiving the emphasis that they’ve not only traditionally received but rightfully deserve.

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Narrated by: Spencer Pearman
Written by: Robert Blair
Edited by: Roman Bill
Music by: Josh Petruccio

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46 thoughts on “WTF Happened to Hip Hop Album Covers?”

  1. I think a lot of it lies in whether album are created as if they can stand on its own as a piece of art or if it exists in a supplementary role. A lot of Pen and Pixel's work would fall into that supplementary role because it is very clear what it is advertising on the cover and it wouldn't necessarily be able to stand on its own without the music, but despite this, they are some of the best to do it and are good examples of pushing limits of what you can do in that kind of design space. Then there are the album covers like photographs that can speak on its own and convey story individually while also pertaining to the contents of the album. There's a lot of shitty work put on album covers though since some people try to go for a nocel idea or try to force bad or anti design.

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  2. The album covers you showed as examples like Madvillainy fit the standard black & white cover aesthetic u critized. It’s just the other artists themselves don’t have a recognizable visual gimmick like Doom. The cartoon look is also based in hiphop cover art like Dogpound and KMD. Even a lot of the “bad” photoshop covers we see nowadays are based in the trap mixtape era. It’s still just based on what the musician values and if they choose to collab with visual artists who care (and if the investment into cover art is worth it when really no one goes to pick CD cases out at stores anymore)

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  3. It's a bit sad that you only look at Rap Album Covers from US Artists….
    There are some legendary Hiphop Albumcovers from Europe. For Example the SSC Album Artworks. Or IAM. The Four Owls….Drapht….the List goes on and on

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  4. To anyone who doesn’t understand the importance of the cover. It is literally the first thing you’ll experience from the album most of the time. I would’ve never clicked on Travis Scott’s Days before the Rodeo if the cover wasn’t dope. The cover peaked my interest in giving the artist a chance.

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  5. I don’t like boring album art either. But it’s not really a recent trend, there’s always been hip hop albums with generic art. Lots of classics we still listen to didn’t have iconic art back when it was released

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  6. Album covers matter. It’s like book covers. If you want a horror book you want something that pops and captivates your imagination. If the horror book is just a bridge on a cloudy day it can just be mistaken for a sad book or a book relating to anything dramatic rather than horror. If I want to listen to a gangster rap album I want something that screams that. Straight Outta Compton perfectly screams gangster rap with the members looking down on the camera with Eazy E pointing a gun at the camera. It catches your attention and you know damn well it’ll be a gangster rap album.

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  7. You should almost Never ever put you stupid mug on an album cover! Only exception should be is when it reflects trials you’ve gone through. ie ghetto boys ambulance scene

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