As a salesperson, it is your role to create and remember content. It is also your role to keep track of the best word tracks you find. One of my favorite word tracks is explaining what is on the other end of the rainbow. You get to use this sales strategy to explain what will happen. You will want to use your expertise to show your buyer what they are up against. Overcoming objections and objection handling are important to closing the sales. You can use this phrase or word track to help overcome sales objections. Being able to take the time and share advice is one of the best ways to close a deal.
This video was filmed in Honolulu Oahu
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sales expert Scott Sylvan Bell
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How do you collect your word tracks then then use them out in the field? I like to use "The other end of the rainbow" word track when people are struggling to make a decision and are stuck between options or services.