Who is Labubu? The Story Behind Pop Mart's Global Phenomenon

Do you know Labubu? Maybe she’s just recently invaded your social media feed, or you’re a longtime collector who’s managed to score some of her hottest drops. In this video we explore the lore, hype and even some DRAMA behind the pop culture phenomenon that is LABUBU, the slightly spooky-cute little monster from hot toy retailer Pop Mart. We discuss her origin story from creator Kasing Lung, the lore behind her character and friends The Monsters, how & why she came to be so popular, some of her newest hottest releases to keep an eye out for, some of her biggest controversies (FAKES, big money scams, riotous crowds trying to obtain her)…and more! Have you hopped on the Labu-bandwagon? What are your thoughts on this mega popular collectible critter? Let us know in the comments!

Learn more about Labubu and her friends on Pop Mart’s official website: https://www.popmart.com

A few videos that can help with identifying FAKE Labubu plush:

https://www.youtube.com/watch?v=FkLihGhVpSQ
https://www.youtube.com/watch?v=Kt1FWcr9w3o

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We do not own the rights to any stock footage, promotional images, web series or music used in this video. All creative property rights go to their respective owners. Clips of Pop Mart social media content, animation, Vanity Fair’s Lisa interview, and other social media and promotional materials are used for reference and commentary only, as per Copyright Disclaimer under section 107 of the Copyright Act 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Music by Epidemic Sound.

Video Sourcing / Credits:

https://www.tatlerasia.com/lifestyle/entertainment/the-rise-of-labubu-plush-toy-trend

http://en.gallery-kaikaikiki.com/2020/10/bio_kasing-lung/

https://www.prestigeonline.com/th/people/kasing-lung-artist-labubu-the-monsters-pop-mart/#

https://www.preview.ph/fashion/what-is-labubu-a7987-20241006?s=mqp5pptdaapmlbhg42dlmcl9gu

https://cnalifestyle.channelnewsasia.com/trending/things-know-about-labubu-pop-mart-409246#:~:text=Labubu%20is%20a%20character%20in,after%20elves%2C%20fairies%20and%20monsters

https://bagaholicboy.com/2024/09/the-monsters-zimomo-labubu-friends#

https://www.thetoychronicle.com/news/the-wild-things-monsters-kasing-lung-exhibition-at-paradise/

https://www.bangkokpost.com/thailand/general/2780710/minister-warns-about-labubu-doll-fraud

https://www.bangkokpost.com/life/social-and-lifestyle/2838787/labubu-fever

https://www.thetoychronicle.com/news/kasing-lungs-the-monsters-and-friends-bts-2018/

https://www.tatlerasia.com/lifestyle/entertainment/celebrities-labubu-collection