We’re excited to reveal the full list of 24 cases that made an impact on our team in 2024!
This year, we published over 500 cases that challenge, teach, and inspire. These 24 standouts were selected by our team based on their personal impact and relevance. We’re honoured to share these remarkable stories from authors worldwide.
Here’s to celebrating impactful cases in 2024 and looking ahead to an exciting 2025!
Alimentation Couche-Tard (Circle K) and The Long Tail of Electric Vehicle Adoption by Daniel Doiron.
An Introduction to AI (Digital Learning Experience) by Bissan Ghaddar.
An Introduction to Circular Economy (Digital Learning Experience) by Jury Gualandris.
Birchway Niagara: A Risky Rebranding Against Domestic Violence by Eric Dolansky, María Ballesteros -Sola, Kyleen Myrah.
Blockchain Fundamentals (Digital Learning Experience) by Hubert Pun.
Carolina Hurricanes: A Whale of a Branding Decision by Michael A. Stanko.
Central Alliance Health Network: Merger Misalignment by Julie Gosse, Lucas Cicchelli.
Bavarian Nordic A/S: Yet Another COVID-19 Vaccine? by Robert Austin, Christoph Grimpe.
Effectuation During Conflict: Entrepreneurial Thinking to Provide Humanitarian Aid in Ukraine by Amy L. Kenworthy, George Hrivnak, Andriy Nemyrovskyy, Valeria Kozlova.
Guanabana Handmade: A Global Venture by Juanita Cajiao Saenz.
Leading with Purpose and Passion Through War in Ukraine by Amy L. Kenworthy, Chelsea Gill, Marianna Bilyk, Valeria Kozlova.
#IveyPublishingCases hashtag#Wrapped2024
MacKinnon Brothers Brewing Company: Building a Farm-Based Brewery by Neil Maltby.
Mondelez India Social Media Crisis: Sugar Content in Bournvita by Dr. Bikramjit Rishi, Pinaki Pattnaik, Satyendra C Pandey
New Beginnings Architecture: Avoiding the “Problem Employee” Trap by Heidi Gailor.
A Note on Lebanon by Alain Daou, Randa Salamoun, Crystel Abdallah.
OpenAI: Boardroom Battles by Steven Hyde, Luke Vossler.
PanoTech Services: Protecting Employee Mental Health by Sumita Rai, Pranjali Chauhan.
Sol’s ARC: Developing Inclusive Workplaces for Neurodiverse People by Shubham Sharma, Satyendra C Pandey.
Stonegate: Managing Mental Health and Fostering Resilience by Kyle E. Ingram, Bethania Antunes.
Taylor Swift’s Eras Tour: Managing a Billion-Dollar Symphony by Ning Su, Juliana Edgett.
Tims China: Brand Positioning in China by Xiangyang Ma, Ze Yu, Tieshan Li.
Toward Zero Waste: RecycleRight at the National University of Singapore by Hong Ming Tan, Karl Ann Too, Diyang Lin, Joel Goh.
VitalBlend Pharmaceuticals: Ethical Dilemma by George Hrivnak, Kate Taylor.
Volkswagen’s Global Dilemmas: Deglobalization and the Rise of Electric Vehicles by Dr. Andreas Schotter.
To learn more about these engaging cases, visit iveypublishing.ca.
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