The Disneyland Magic Key renewal process is still cloaked in mystery as Disneyland allows the final weeks to close in on the Magic Key pass program with no communication about how or when Disneyland Resort pass holders can renew their Magic Key. However, this seems to be part of a bigger problem The Walt Disney Company is having when it comes to valuing their consumers and failing to deliver. The Kingdom Report team brings you this Disneyland Magic Key renewal discussion and focus on Disney’s recent earnings report where Disneyland’s financial dip was blamed on an unfavorable mix of attendance–mainly Magic Key holders.
It’s a Disneyland news discussion you don’t want to miss!
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What do you think will happen with the Magic Key Program at Disneyland?
Chapek is an unfavorable executive.
Thank you for your transparency. They need to replace Bob with someone who actually cares about the consumers, who are so loyal. We went last Summer and we saw price hikes and the people who can pay the most will get the best experience. I miss the Fast pass days, even the Max pass (it had tons of glitches, but at least it had value). I definitely do not feel valued as a customer, and like everyone else that commented here: I have spent a ton of mon$y there. It makes me sad that we are that disposable to them :(😪
I always find nice Disneyland goes extra in the service. But this business with the magic key make me consider not to renewal and go only in my birthday.
Here's the big issue for Disney. As a dream key holder my ticket is only worth under $4 a day for the year. I would need to spend $100 just to be on par with a 1 day ticket purchaser. Thats a $100 minimum. If that guest gets genie plus or buy a lightning lane they obviously make a key holder look undesirable. But here's the kicker. It's Disney's fault. I've never heard anyone say that a person couldn't buy a ticket on the day they wanted. They always open up magic key reservations the same day if not a few days in advance. Disney is so concerned about per guest spending that they forget that most ticket buyers are looking for the best way to ride all of the rides to make their trip seem worth it. Souvenirs aren't that important.
Let's get together and get rid of Chapek
I appreciate you guys covering this because there truly has been a drastic decline in Disney's care for their guests and super fans.
To think that they would deem secure monthly income, people who are so passionate about the parks and Disney itself, "unfavorable ", is so demoralizing.
They shoot themselves in the foot by pricing guests out too. What do they expect?
Hopefully videos like this bring more awareness to how bad this issue is and Disney thinks twice about what direction they're headed in.
It's hard seeing your disappointed faces. Looks like things are getting really dark for Disney. I don't see an end in sight either. 🤦
I’m glad you sad it’s too expensive for non annual. For us Canadians it’s crazy expensive after flight, hotel, food a family of 5 can’t afford lightening lane or genie plus. We still eat at Carthage &;blue bayou. So sad about prices. Walt said a place for all to come. Nope now for rich. It’s the titanic.
Disney is not worth it anymore. It seems like the Titanic starting to go down fast 😞
Wah 😫 I’m a Deplorable !!
I live in San Diego, and will get a zoo membership and Sea World instead.
Katrina you're 100 percent right!
It’s based off ticket sales I believe, if the park is at capacity and 30% is because of passholders. That’s 30 percent of tickets sales not being sold.
I beg to differ. My Dooney and Bourke and Loungefly addiction alone plus all of the ears and Disney apparel needed to wear for 2-3 times a week visits PLUS food and snacks probably easily trumps the single family one day ticket. HA!
Well Chapek/Mc Scrooge has lost what Disney was about for consumers. The consumer is who pays the bills, he is overlooking the best resource. I am a pass holder each time we go we spend on food and trinkets. Sad What would Walt say.
Cheap-ek despises AP's. If he had his way, he would eliminate them yesterday. WDW vs DL are almost exact opposites. 80% of WDW are out of town visitors, vs, DL 80% locals (within 500 miles or less than a 6 hour drive away). So those who travel have saved and spend, but as prices keep going up and things that used to be included are an up-charge now, these will dwindle. He forgets that it was AP that kept DL going MANY times when travel visits were down. Right now the parks are benefiting from pent up travel demand & the 50th push. That WILL end. They may have another rush for the 100th Disney anniversary, but that jury is still out. Because really its the studios anniversary, NOT the parks.
Walt said it best, give the guest MORE than they expect and the money will take care of itself. He BELIEVED this and put HIS money where his mouth was. MULTIPLE times he put EVERYTHING on the line for what he was doing, Snow White, Disneyland, WDW, and more all were total financial commitments that if they had failed the company would be gone.
I can't imagine this management group putting that kind of effort into ANYTHING they do. They can't even come up with original ideas only redo's or IP both for the parks AND studios.You think any of them would approve , Big Thunder or Haunted Mansion or Pirates now, without a movie to be based on? I bought my daughter AP's and she is a big DL fan, tried to drive down from NorCalat least every other month, even she doesn't want a new AP. But when she had it she tried to buy all the AP special merch she could afford. So yes, your are the corporate disney equivalent of the "deplorables". Welcome to the "Unfavorables".
Chapek seems to have negative emotional intelligence. I’m not convinced that he isn’t an advanced Disney corporate android. I mean, impressive tech, Disney, but this can’t be good in the long term. I’m about one more unfavorable headline away from buying a Universal Pass and tripling down on my love for the HP universe. It’s not Disney but Disney is barely Disney anymore.
Of course it’s of course it’s changed. It’s not a surprise either. It all changed due to Covid. They lost so much during Covid that they have been trying to play catch up and in the process lost sight of the end users. The park goers, the movie fans, anyone that likes Disney. When the pandemic hit nobody knew what was going to happen. And there are stand outs that buckled down and said we have to do something. Birth of real hardcore movie streaming came for from that. Troll’s world tour was the blue print. It made over 40 billion. Disney responded with Disney+ which lead to some big missteps. I.e. Black Widow. It didn’t do what they hoped it would. Places like Knott’s Berry farm KILLED it during the pandemic, disneys response. We’ll open downtown Disney and a small part of DCA. They screw up and have been playing catch up ever since. And now they’re making money, that’s the only thing they can focus on. At least, that’s my opinion
Me thinks they will let the passes expire for maybe a few months. They will send out a message on Aug 25th 2022, giving information and "Apologies". They will check numbers and see how it goes. But the dangerous part of that game is losing the loyalty fans of the park and not going for years to come. However, once it comes back, you will probably get to renue.
i get how APHs are bringing down sales. most of the time, when we had a pass, we would just go into the park for a couple hours and eat, if that. versus if i spent a grand for my family to go to the park, we would be there spending money all day.
i've felt this "erosion" for close 10 years now. What did it for me, personally, was the extinction of innoventions for a store. disney took a cult favorite attraction that was, perhaps outdated and could have used an overhaul, and turned it into a way to sell stuff, rather than adding something of value to a land that was overall pretty outdated itself. it was a small microcosm but allowed me to notice this trend everywhere else.
Katrina is pretty much spot on.
I go to the park every other Sunday and spend a minimum of $150 per trip.
I rope drop and then I am in my car by 1:30pm.
In this time I go on about 5 rides…
When I do stay past this time it is for a Fantasmic dining package, or dinner at Blue Bayou.. and Im unfavorable??? Nice…
This girl said it perfect! Every time we go we buy alcohol food and a toy for the kid can’t get outta that place with spending 100-150$
I wonder if Iger put off his retirement a bit because he knew who would be following him.Chapek can't seem to keep from putting his foot in his mouth. There were so many way he could have put that better. "The attendance mix at the Anaheim park didn't meet our projections." "Attendance by out of town visitors was lower than expected." "Demand from our most loyal supporters – Magic Key Holders – was stronger than we had imagined." Now I do know enough corporate-speak to know that this is often called an unfavorable variance. But that's not how you put it out in the public, especially for a company that is so focused on the entertainment nature of their business that they have "cast members" and "guests" and "backstage" or "on stage" areas. This whole kerfluffle is of Chapek's doing.
I hadn't thought of the way Disney treated Scarlett Johansson. But that's another self-inflicted wound. The situation called for making some kind of changes to the agreement with her. That was clear. But Disney didn't need to toss Johansson under the bus and kill off her compensation for the movie. That's a shameful way to treat people – let alone someone who could be so important to future movies. I'm sure there were multiple better ways to deal with it. But Chapek chose about the worst possible option.
I used to be a passholder years ago, but now come just once a year. Disney has been wanting to get rid of passholders for years. They can see now that how much money they are losing on each passholder. I'm sure they have the data to back that up. With people with single day tickets, they will stay in the parks to get the most out of their money. And they will stay in the parks to buy meals and merch. I'm sure Disney doesn't make any money for passholders to lounge at Carthay Circle fpr 3 hours! I don't see anyone who is saying they won't go anymore if the magic key goes away. I'm sure Disney knows this already. If everyone will buy single day tickets and still pack the parks, why wouldn't Disney do that?
i'm not a magic key holder, but every time we go things are more expensive. it's very disheartening and completely contradictory to what walk would want to happen.
Also, if there are no key holders, the lines will be much shorter and no one is gonna buy their dumb genie plus. 😡
I absolutely spend more than if I had to buy tickets. I spend a lot in the parks. I wonder if it is the California resident pass and people who really want to go don’t spend that much money. I did not spend much on merchandise at all when I bought tickets.
They aren’t even trying to hide how much more they care about pleasing stockholders than passholders & ticket holders.
They track spending by totaling sales w/ passholder discount VS sales without.
No idea if we are typical, but …We live in Oregon & only go once a year, for 5 days. My husband, kid, & I easily spend $200 a day on food, and we spent $2K on genie+ , lightening lanes, and merch this trip (June). Factor in flights & hotel, 5 days at Disneyland cost our family of three $5K, and that’s staying OFF property. No way can we justify staying on property.
It is at a point that I don't think they will bring the program back in the way it has been all this time. More restrictions, more limits will probably be what happens.
You guys said it, when there are not APs there's barely anyone in the park so they quickly created a program to get local people back to the park so at least some would spend money again. They need the key holders they just don't like the key holders.
Not communicating with such a big group of customers that love your brand will only further alienate those customers.
😂😂😂 this is hilarious, Disney is basically saying they hate their pass holders! This is why I’m slowly defecting to Universal!!!
If your buying annual passes then you’re buying the merch as well…
Oh No … I’m a Deplorable…
Thank U Micky 😢
My Disney magic will never go away. I’m 62 and I’ve had my Disney magic since I was like six years old. But I was not able to go as a child. I was able to go as an adult. I took someone magical that could not afford to go for five years in a row. Now Disney has put it out of my price range. So now I’m back to watching Disney movies in the theater. And YouTube videos lol
This is the best Disney news channel