This Secret Word Can Help You Win ANY Deal | Chris Voss



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6 thoughts on “This Secret Word Can Help You Win ANY Deal | Chris Voss”

  1. the point and purpose is get to the rationalize the reasons for defending the rationalization you want them to defend, and the feelings of being on your side that you want them to have.
    Ie defending doing business with you or 'so why us' 'why would you choose doing business with us?" and defending the point that you want them to defend thats being on your side.

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