Tone indicators in the corner for those who are not neurotypical or are neurodivergent: (G)enuine, (J)oking, (N)egative (C)onnotation
If you enjoy my work and would like to support here are ways:
Patreon for exclusive content – https://www.patreon.com/teanna1?fan_landing=true
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Timestamps
0:00 – Intro
2:15 – Prom blow up
4:55 – Skill, Inspo, Branding
10:08 – Pricing, Quality, Reviews
18:55 – Family
19:28 – Store Opening
25:28 – Warehouse
27:35 – More Store Discussion
36:40 – Campaign
43:55 – Store Closing
47:59 – Drama Preview
Where else you can find me:
INSTAGRAM
https://www.instagram.com/fabsocialism/
TWITTER
https://twitter.com/tpolisci
BUSINESS INQUIRIES
[email protected]
RECORDING AND EDITING
Camera: Canon 80d with a Sigma lens 18-35mm
Mic: Lav Mic and Tascam Mic
Lighting: Diva Ring or natural lighting
Editing: Final Cut Pro
*Buy the educational pack for a $100 discount. They do not ask for email proof.
VIDEO DETAILS
Spree Video: https://www.youtube.com/watch?v=VdqbeQX8Qw4
Lo The Goat: https://www.youtube.com/watch?v=lEoYMW9EwMM
Santa Drag Review: https://www.youtube.com/watch?v=jkoydZu9UdY&t=325s
Durag Voiceover Review: https://www.youtube.com/watch?v=buksHwNhXkg&t=228s
Santa Durag Commentary: https://www.youtube.com/watch?v=klZQaYMpWwQ&t=527s
Black Owned Article:https://ascjcapstone.com/terms/fall-2020/rpullens/
Tweets: https://twitter.com/lunarluxe/status/1490012211393273856?s=20&t=niYRy9tmNe9ZL7tnbNUKmg
BIO
My name is Teanna and create public education videos in a way the does not point fingers at the individuals. I try to explain the systemic issues like capitalism, imperialism, and anti-Blackness. Hopefully raising awareness will lead to collective knowledge in order to dismantle these systems. It is important to do this using words and stories that are easy to understand because if we really want change, we cannot expect everyone tolerate jargon and overall boring teaching.
I enjoy creating community and providing content for those to discuss, find clarity, and enjoy can be difficult. I have been doing that in a haphazard way on YouTube. I want to base my talents on Patreon and actually stabilize my content creation. I will create content that speaks against anti-Blackness, Whorephobia, Fatphobia and more. This will also be a way for you to support the content that I have already posted on YouTube and will post going forward.
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Between this series and the moon cosmetics one I guess the theme I’m getting is that yeah you blew up but you probably did it an unethical way :/
Im screamminnn because, i didnt know she was doing so much to have a 3 pt video💀💀💀
I think she was just too young inexperienced and made a lot of mistakes. Unfortunately her family didn’t guide her as well as they could have. Hopefully she learned from her mistakes and does does thing positive
24:40 YEA LA IS WACK ASL
27:50 I REMEMBER THIS…i was the first one who said i was not buying a $50 durag 😂🤣😭
Wow… just wow. How she speaks to her workers is exactly how I’ve been spoken to by an employer when I needed to be treated with dignity.
Some bosses remind me of my verbally (and otherwise) abusive/gaslighting, narcissistic, capitalistic ex.
Damnnnnnn noooo paperwork
I think we are underestimating the value of personality and personability. She came off as very arrogant and entitled. So she made it easy to not care about her. I remember when several texts leaked from several different sources and people. She is brute, and that's putting it nicely. Plus I don't think the brand had a personality. I find it hard for brands to thrive without a personality to relate to.
I won’t lie some parts of this video essay was knit picky
As you mentioned she was 22 i know she’s wrong in a lot of aspects but not everything will be achieved in the outcome society wants it be
She may have bit off more than she can chew but at least she can stay she did it. She's young, she'll recover.
Yes, 11AM-7PM is the ideal time for boutiques. Its a lot of work. If you're on a low block, try to close Monday and Tuesday these days.
Lol not the “another questionable business owner lol” when meech pops up
We gotta stop wi😮th this zodiac stuff it doesn’t def a person. It’s actually sick
I would love to know the astrology behind her situation.
I just wish there was incentive for people to learn more about the fundamentals of business operations and finance BEFORE actually starting these businesses. Cause I really see that being the common denominator with most entrepreneurs at any age, there’s a lack of research and education in the beginning that ends up spiraling beyond control because it’s extremely difficult to do that research and learning while operating an active business.
also, I’m a Gemini too 😂💛 loveeee watching you Fab!!
First time coming across your videos, very captivating. *goes to part 2*💕
Yeah I lived in LA all my life and even going in upscale areas homelessness ALWAYS been a thing people living in bike lanes in tents FR in downtown la it’s sad
My thing is, why open a store during a pandemic, where at the time people did not want to leave the house.
I went to school with her and she was cool at first but once she opened her shop in LA she became a diff person
This was really good, watching her downfall happen on Twitter was wild. She should know how often durags get washed why would she not have her logo stitched on instead of some cheap sticker 😂
I love these business stories you do bc the downfalls are informative despite being sad. I've noticed that many young entrepreneurs make the mistake of not doing market research. Regardless of what she called this product, it still falls into the merchandise category of women's fashion headwear/ accessories, ie, hats, scarves, hair wraps. That category is high margin since the items are cheap to make, but it's a very small market here in the US since most women wear their hair uncovered the vast majority of the time. That's why there aren't many "Headwear only" brick-&-mortar stores besides those like Lids, which mainly sell sports caps for men. It seems like this girl was initially just selling to people online who wanted to support her personally.
Her best path to success would've been continuing online while seeking distribution contracts with local boutiques & eventually a big-box retailer like Target. Designing fashion is a very different skillset from running a store. It's rare that a person would be good at both, and there's no need to be. A designer is better off focusing on producing well-designed products that she sells to established retailers who know how to run stores profitably. Accessories are ideal for this because they're small, so boutiques can easily give you a display rack by the register or behind the counter. We call it the "impulse-buy zone."
I know it's a dream for many people to have their own physical shop, but the overhead costs are often prohibitive unless you sell expensive, high-margin products or services that folks like to go look at & buy in-person – like tattoos. I hope women watching this video can learn from it & see the value of keeping costs low by selling online & through existing stores while focusing on their design. 💞
You look good girl❤
Girl I love to the flow of the video very organised, but I have to this your face and hair was distracting me because baby girl that look can never decline your serving girl 💅🏾 the glowwww ✨ ✨
I haven’t made it through the entire video but a lot of us are used to paying slave labor prices for things. $40 is not that much if someone is being paid a livable wage. On average a seamstress should make $20-25 and hour. Most seamstresses have a minimum. If we are paying people what they are worth it wouldn’t be so shocking. Also I sew
Also I will ad she used heat transfer vinyl for her label and she should have embroidered it because that type of transfer doesn’t stick well to stretchy fabric or velvety fabric.
What's the song at 28:38?
Her first mistake was opening that store in person…. like girl. Durags? That’s gonna pay your bills but not rent on MELROSE.
“another questionable business owner” I SCREAMED
Your eyes tho 😍
Totally off topic but I asked this white woman if she knew what a durag was and she said "It's a fancy handkerchief" 🤣🤣🤣