Monster is the #1 energy drink in the United States, surpassing Red Bull which is no easy feat. Believe it or not, they didn’t start by selling energy drinks. This video dives into it all!
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So insane how Monster got this big. I absolutely am not a fan of the product, but I can see their strategic alignment with the 'extreme,' 'edgy' community paying off with their demographic. I do know there was some kind of religious lash back from their branding being portrayed as demonic at some point. Not sure if I remember correctly though!