The 3 Flaws Which Ended Canoo



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45 thoughts on “The 3 Flaws Which Ended Canoo”

  1. They didn’t fail because they delivered there product to early. They failed because they delivered their product too late and people aren’t as interested anymore. Aptera will face an even bigger challenge when cars without solar start delivering 400 and 500 miles range in the same price range. Aptera is now expected to be over $40,000 at lunch with no AWD. People will not choose an aptera over a Tesla with fsd and all the technology packed into it.

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  2. I put a $100 dollars down for a reservation on the Pickup Truck. I want to buy that truck!. There is a HUGE finance problem: You have to compete with 250 Chinese manufacturers who have cheap labor and free capital from the CCP. Lets see, I finance Canoo build great EVs and the only hope I have of selling them is IF enough brown bag speaking engagement fee bribes are taken so high tariffs are in place to protect the US market.

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  3. They did originally have a vision of making vehicles not just for the original owner, but for the second and third owner – with modular battery packs and ease of maintenance. On the jet – I believe Aquila's family already owned that jet as part of their jet leasing business. They had an exclusive charter contract with Canoo before Aquila became CEO (I may be wrong on this). Should he have flown it around to company events … burning excess fuel and $$$ in the process … probably not. One additional thing that devastated their business model to sell to private individuals was the fact that companies like Hyundai caught onto the concept and are now showing similar Hyundai vehicles at car expos while Canoo kept yappin' about how they need to have everything "just right" before beginning production over the past year+. I was hoping "somebody" (not a EV maker) would rescue them with the goal of staking a foothold in the US EV market as tariffs may challenge future imports. Someone like a Sony or Panasonic, but alas if something like that were to happen, it would be after the fire sale. This was perhaps my biggest gamble in my portfolio – fortunately it was less than 5% of my stock holdings.

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  4. RE: Aptera
    > As of CES 2025 many production details are not finalized.
    > Total vehicle production costs (parts + potential imported parts tariffs + labor + facility operations + etc) aren't known (or at least publicized).
    > The cost of different vehicle configurations aren't known/published.
    > Aptera marketing hasn't presented estimates of vehicle demand (i.e. number of vehicles that can be sold at different price points). The only thing we know is the current number of vehicle reservations (based upon dated price estimates that are no longer valid). How many reservations will be canceled if/when vehicle prices increase?
    > Serious institutional investors have yet to be secured. Without sufficient funds, vehicle production at scale can't begin in earnest.
    > Aptera shouldn't expect serious institutional investors until it can provide solid credible answers to such concerns/questions.
    > While I lack insider knowledge, from my vantage point Aptera isn't in good shape. FWIW: I have worked as an engineer (50 years experience, now retired and a septagenarian) at multiple Silicon Valley startups – some successful, and some failures. I truly hope I'm wrong, but I see the signs of failure. I could go on, but my opinions and comments aren't beneficial here, and but a single 'voice in the fugue'.

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  5. … another thing was the presidential election outcome. with EV subsidies now in limbo (most likely going away except for Tesla 🙂 … it was clear they couldn't even break even on these vehicles for a loooooooong time.

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  6. Contract manufacturing (Asset Light) also has its challenges. Partner/vendors go bankrupt, get bought out, OR find a better deal with another company leaving management always looking over their shoulders on when the next shoe drops.

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  7. Aptera has a differentiator that no other car has. It will be the most efficient vehicle available. I think they’re going to hit the 100 Wh/mile mark or be very close. First that’s ridiculous, second that matters to me and many thousands of others.

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  8. As practical and space efficient as the design was. At the same time theres Fird GM and Tesla arguing about whats a REAL Truck and damn sure canoo aint a real truck. The bdelivery van coulda been a thing and i likethe lifestyle people carrier toaster that coulda been marketabke possibly.

    Best of luck to the employees

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  9. Sooner or later all EV manufacturers will throw the towel in. It's only China and its EV manufacturers that will survive. There is a huge competition amongst the Chinese EV manufacturers in China. Only the fittest, most innovative and efficient will survive. And the ones that do survive, will have no problem conquering the world EV market. I personally welcome their arrival in my country. I consider it a win/win

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  10. I agree.

    1. The Why: There was not a clear vision or mission for the product. Like, why purchase a Canoo vehicle versus another product?

    2. The What and How: There was not a clear strategy of what needed to be done and how it would be done.

    3. The Who: The leader clearly was out for self gain and not provide a product or service. We all work for money but that has to be secondary to the purpose. Otherwise, we would be robbing each other which is what he did to his investors and company. You first have to seek a problem to solve, solve it, and seek remunerations.

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  11. NO , I disagree. The Canoo wasnt just "another vehicle". It had the potential to be the VW Combi of the 2020's, for big family's, stealth campers, young surfers, and a whole slew of non-conformist opportunities. I would bet Canoo gets bought out by someone with the vision, but better management skills.

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  12. This also explains what Tesla did right:
    1 electrify a lotus chassis
    2 low volume high end model S & X
    3 mid volume model 3 sedan
    4 high volume model Y hatchback
    5 niche models Cyber Truck, semi, roadster, etc

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  13. Shame because vans are the EV form factor that is so needed. The fact the Tesla's Robovan turned out to be more of an art deco minibus that can barely make it over a speed hump leaves the market open to new entrants, or OEMs. Instead we get yet another sleek looking salon car from a Chinese brand.

    A van that can easily load a standard pallet, is long enough for a camper bed and is 4wd would have a huge addressable market.

    I want a decent range EV camper, preferably in a form factor that also meets the need of Amazon deliveries to benefit from economies of scale.

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  14. So many times er are being told we Will not Owen o car just use a service, but reality shows we will not give up ownership. Living rural i Can not se it work.
    Without knowing Munch about it you would think it could be picked up by someone that could finish it with some cost cutting.

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  15. My thoughts are that Canoo would specialize in the self-driving taxi service space producing income through an Uber style app, continuing to produce vehicles to that purpose beginning with 4-5 vehicles in every large city then producing more vehicles as demand grows

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  16. Fiskers problem was they rushed the vehicle to production before finalizing the soft ware. The vehicle is actually pretty good once it is updated to software 2.2 (from 1.0 release..) and they built 10k of them. But it is too late now… Don't rush an unfinished vehicle to production. The bad reviews will kill the company. Hopefully Aptera will learn from this.

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  17. Bummer. I didn’t like their business model, but I thought the innovations on the pickup truck was really cool and would have bought one. I did not put down a deposit because I didn’t trust that it would make it. Hopefully someone will buy the design of the truck.

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  18. Most people see hybrids as more practical than EVs at this point. Still I wish Canada had bought them in case we have to slap a 100% tariff on Teslas. That and allow kei sized vehicles for city driving, to reduce emissions. The altera/aptera (?spelling) looks awful, no one would buy that. The Canoo vehicles probably would have made awesome taxi cabs.
    You don't need aero efficiency for vehicles driving at 100 kph (60 mph) or less on the roads, driving 50 km/h (30 mph) most of the time.

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  19. There's an obvious market niche, same as the Telo – there's nothing else on the market in that niche.
    I need/want a minivan for 5 person seating and/or some cargo. The only e-vans on the market are the eTransit and eSprinter, and those are both fleet vehicles not consumer vehicles.
    CUVs don't cut it. The Telo is nice, but not large enough. The CT and Lightning are more truck than I need.
    So now.. back to waiting for an EV that actually fits my usage needs.

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  20. Perhaps Fisker and Canoo announcing additional concept models bring in more investments? Could be profitable if those investments are higher than the cost of making concept models. Thoughts? Does anyone have experience of this or against this theory?

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  21. As a product developer I can say that going from a good prototype to manufacturing is about 80% of the whole problem. No video I ever saw from canoo led me to believe they had anybody onboard with a true glimpse of what that takes or the ironclad will to make it happen. Hopefully someone else will build off their ideas.

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  22. Thank you for the analysis. You also owned some Canoo stock, which qualifies you even further.
    I think your breakdown makes sense. I am working with partners on an EV startup and have followed EV adoption for 9 years or so.

    When Canoo arrived, startup EV companies were hot. This is good for fundraising and getting media coverage and Canoo played this well. They were a little bit "early" but their packaging was unique and their narrative fit the time period. From a timing perspective the arrival of the "SPAC plague" was unfortunate for Canoo. They needed the capital so they went public and here is part of the problem. It is fabulously difficult to run a pre-revenue company on public markets. The cost to prepare quarterlies can kill you let alone needing to keep a consistent narrative and product pathway. Canoo never got very close. You need a provable market for the product that is willing to pay the price. Fisker had it right by hiring Magna to produce the car, but didn't have any kind of retail footprint or future plan. Mr. Fisker was a solid salesman which is really important and the Ocean looked great, he made me think of Preston Tucker with his effort and sales ability.

    When they arrived the media and consumer interest in electric cars was significant. How could a company go wrong? Everybody wanted an electric car and there weren't any beyond a Tesla and a Leaf or two. As of today there are about 72 EV models available at dealerships and another dozen are scheduled to arrive in 2025.

    The point maybe just that leadership is endlessly trying to raise money, keep their share price above de listing status and remain solvent. How long was it before Tesla made a profit? Lucid (10,000 deliveries in 2024) , Rivian (delivered over 50,000 in 2024) et al suffer from the same issue…they have to build a physical car company and sell so many units they can make a profit. Both Rivian and Lucid have excellent products, but I honestly can't say how many years away they are from profitability. One is hooked up with VW and the other the Saudi's…I guess Canoo needed that kind of sugar daddy.

    The cost of a 100/kwh battery pack has dropped significantly over the last 12 to 15 months. A contract for the purchase of these packs must be in the 15,000 to 20,000 unit range to compete with other car manufacturers on price. This, of course, applies to all of the parts in a car. I have respect for anyone with the combination of courage and craziness to start a car company.

    Thanks for the video.

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