This is the true story of some very precious cargo. Of fishermen importing 501® jeans to the docks of Kingston in the ‘70s, and Jamaicans exporting their style back to the world by the metric ton. And that’s one influential island in the greatest story ever worn.
Celebrating 150 Years of the Levi’s® 501® jean.
#150YearsOf501
If you enjoyed this video, please like and share! Subscribe to the Levi’s® YouTube channel to learn more about America’s favorite denim.
To shop Levi’s® visit: https://www.levi.com/US/en_US/
SUBSCRIBE: http://www.youtube.com/user/levis?sub…
Connect with us online:
WEBSITE: http://www.levi.com
FACEBOOK: http://www.facebook.com/levis
INSTAGRAM: http://www.instagram.com/levis
TIKTOK: https://www.tiktok.com/@levis?lang=en
TWITTER: http://www.twitter.com/levis
PINTEREST: https://www.pinterest.com/levisbrand
source
Old school 😋😘🥰
Brilliant!
I loved creating the hair styles for this campaign shot by Melina Matsoukas
Song:54-46 was my number
Artist: toots & the maytals
Great job! Amazing story of keeping the vibe well!!🎉
PROUD to be JAMAICAN 👊🏿. Plus I BEEN wearing Levis 💯
Out of many one people! ❤
Why would I buy your trash jeans that wear out within six months, and now you are going woke with this diversity nonsense.
an authentic commercial or quality👌🏾
They forgot to shoot that part of clearing the barrels 🤣
Classic Jamaican dancehall vibe, the people, the music, the style !!!
🇯🇲
LEVI'S ® LEGEND,!👍👍
Not me crying over this ad 🥲😂 very nicely executed!
Beautifully executed
This is fyah
This would be a cool collection. The Jamaican Skirt, the replaced belt loops.
ROOTS!!! ❤💛💚
Lool not me seeing myself in this ad