In this episode of Behind the Business, we speak with Miles Muecke (founder of CMBT Nutrition), a serial entrepreneur who’s owned and operated multiple businesses: from a creative agency, to a combat sports gym, to a nutritional supplements company and even a meal delivery and physical health food store! He shares his lessons and insights into running multiple businesses and juggling it all!
Summary:
0:00 – Entrepreneurial journey from early creativity to law career and back to passion projects.
4:43 – Entrepreneurship, marketing, and product development in the health and fitness industry.
11:37 – Agency specialisation and integration.
16:09 – Managing client expectations and delivering successful outcomes in marketing agency work.
24:05 – Business growth and client relationships.
32:12 – Customer churn in service-based businesses.
38:27 – Scaling service-based businesses and transitioning to product-based businesses.
44:32 – Business lessons learned from a failed health food cafe venture.
52:47 – Managing emotions and financials during a struggling business.
58:17 – Overcoming challenges and building resilience in business.
1:03:55 – Self-esteem and inner voice in business.
1:10:31 – Personal growth, business success, and maintaining relationships.
1:16:44 – Managing mental health and opening a combat sports facility.
1:22:21 – Entrepreneurship, branding, and the “bravery machine” philosophy.
1:28:11 – Personalised nutrition and product development in the supplement industry.
1:36:03 – Marketing strategies for a supplement brand.
1:41:40 – Marketing strategies and brand authenticity in the health and fitness industry.
1:49:33 – Building a successful e-commerce brand and expanding into new markets.
1:56:29 – Entrepreneurship, business ideas, and taking risks.
Connect with Miles:
Instagram: https://www.instagram.com/milesmuecke/
Website: https://cmbt.com.au/
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