Logos and signage are only the beginning when it comes to infusing corporate and product brands into commercial buildings and store fronts. A deeper dive into marketing strategy can make real estate tell a company’s message, says Jerry Alexander, co-managing director in the Houston office of Gensler architecture.
Jerry is a global leader of Gensler’s Brand Design practice and Co-Managing Director of the firm’s Houston office. With 30 years of brand design experience coupled with an architectural background, Jerry brings a holistic approach to every client’s brand experience needs.
More about Jerry Alexander: https://www.gensler.com/people/jerry-alexander
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