In episode 12 of our M&A Masterclass series we were joined by Mikhail Pimenov, founder of Pep Group and Lindsay Hong, COO of Locaria to discuss their merger.
Locaria, part of Stagwell Inc, is a global multilingual content agency that specialises in supporting in-house marketing and ecommerce teams, media agencies and creative production houses.
PEP Group, headquartered in Kyiy, Ukraine, is an established provider of design, creative, production and asset management for leading brands including Kimberly-Clark, Colgate-Palmolive, and Church & Dwight.
In July 2022 Pep Group joined Locaria to bolster its media and content production capabilities across its global network.
While the deal was already in the pipeline from 2021, the outbreak of war in February 2022 created obvious challenges for both sides.
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