How The Digital Sneaker Boom Changed Foot Locker's Business

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Foot Locker is the largest footwear retailer in the world with 2,900 stores worldwide. Its roots date back to 1974 in a southern California mall, and it later grew into multiple brands, developing a strong brick-and-mortar retail presence. In the last several years, however, the digital sneaker market has grown rapidly with companies such as StockX and GOAT bringing strong competition. The company also faces additional challenges from sneaker bots. CNBC explores how Foot Locker is trying to compete in a rapidly changing sneaker market

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How The Digital Sneaker Boom Changed Foot Locker’s Business

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45 thoughts on “How The Digital Sneaker Boom Changed Foot Locker's Business”

  1. I haven’t been able to cop 1 pair ever since they switched to their stupid FLX system. By far the worse and I refuse to pay StockX for passing on fakes. Smh.

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  4. If you were born in the late 70's or early 80's you saw plenty of kids rocking new flashy shoes, no way out parents would drop $$ on basketball shoes. I had to paint an entire house 1 summer to get a pair of Bo Trainers. Now our kids are grown and we have expendable $$ to get those shoes we always wanted.

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  5. The invitation model lmao to invite the people who buy the most shoes to combat bots….well guess what the people who are using bots are the ones buying the most shoes like wtf that’s even worse that means the average person literally has a zero percent chance of buying a hype shoe smh please go back to the old way first come first serve just hire security for big drops who misses the old days where you had a chance of getting the shoes you wanted

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  9. Ain’t nothing like going to a physical store and grabbing a pair of sneakers on a Saturday morning. The feeling of accomplishment and excitement is incomparable to even buying it online IMO. I’m 29 now and not much of a sneaker head anymore but I know my generation can relate to that

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  11. Bots are killing the sneaker game!! …i cant stand resellers… shoe releases are all bought up before release day or management is selling out the backdoor … so if you’re a sneaker guy like me that jus wants a pair to wear … good luck … without paying 200+ over retail the next day some cases the same day!!! BS

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  14. They love when bots but their stock. That way they get double profits as they own a lot of stock in GOAT. They sell to resellers and then they get profits when they sell on GOAT. So why wouldn’t they cater to bots?

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  23. All I want is to walk into Footlocker a couple times a year buy a pair of Jordan 1 Highs and walk out wearing them with a huge smile on my face I don't want to sell them on Stock X and make $50 I just want to wear them but it never happens I'm a size 13 apparently one of the hardest and rarest sizes to get because most stores only get one size 13 most times. It sucks and so does the industry that supports this happening. I've only been able to buy 1 pair in the last 2 years. 😥

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  26. The reason why Foot Locker is on its way out is because brands realized they are better off by selling products themselves instead of using all these "middlemen". Also the pandemic played a huge role in changing what customers want. Everyone is now buying online

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  28. The invitation model is still exclusive not inclusive what your doing is creating an environment for clientele but the purpose of a business is to get new customers and invitation model in time will have a chilling affect on business

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  29. Would love to speak to the ceo about the UK stores where employees and their friends buy everything before the store is open then sell it on ebay with an immediate price hike of at least 20% depending on the release. If its hyped then the price is immediately double bubble.

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  38. So Eastbay, Champs and Footlocker(and the umbrella stores under FTL) need to really separate themselves. With Footactions closed, they have to capitalize on using the Omni channels of retail. Bring in more exclusives and looking at the Footlocker locations and determining the store operations and logistics when it comes to product and volume. They need to shift to find a new identity on how to make the connection to the customers.
    To me the new point system is not good. The way they do the releases is shaky. To me they are stuck are in a old way. Yea they provide the go to the AF1, Air maxes, Timbs, adidas shell toes, basketball shoes,
    Oh yea bring back commission to the associates so they more obligated to up sell. Also where are they going to put these “power stores” is every state gonna have 1 or 2?

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  39. Footlocker is one of the worst companies their online website sucks sad to see this big company with a website capability of a taking one order every 10 minutos you can wait 1 hour 30 minutes still don’t get the sneakers

    Reply

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