What if we tell you that we have a story for you that can very well be your story too! Yes, we have a guest today whose journey started with a decision.
A decision to leave her job and focus on building her mother’s apparel business.
Lekhinee shares the incredible journey of how she transitioned from a corporate job at ITC to becoming a full-time entrepreneur and co-founder of a highly successful ethnic brand in this episode of Konversations Cafe- Podcast Edition.
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Discover the inspiration behind the inception of India Ethnic Co., as Lekhinee reveals the story behind the brand’s origins and the driving force that propelled her to embark on this entrepreneurial adventure.
0:00 What’s There In the Video
1:23 Introduction
2:35 Entrepreneur or Dancer?
3:46 Growing up with acting and creative family background
5:44 How The Indian Ethnic Co. came to life
7:19 First sales job at ITC in Vizag
12:50 Quitting ITC and starting The Indian Ethnic Co.
18:46 How do you build a brand
21:51 How One Instagram Reel Changed The Business
26:02 What to expect in Part 2
Lekhinee dives into the challenges she faced while transitioning from a stable career to the uncertainties of entrepreneurship.
Instagram’s role in their growth cannot be underestimated, and Lekhinee highlights how this social media platform played a pivotal role in catapulting India Ethnic Co. to new heights. She shares her experiences, strategies, and tactics that were instrumental in leveraging Instagram’s power to build a devoted community and expand the brand’s reach.
Get ready to be inspired as Lekhinee reveals the secrets behind India Ethnic Co.’s remarkable success.
Learn about the innovative marketing techniques, branding strategies, and customer engagement initiatives that allowed the brand to achieve an astounding 30 crores in revenue within just six years.
Whether you’re an aspiring entrepreneur, a fashion enthusiast, or someone passionate about building a thriving brand, this interview with Lekhinee Desai is a must-watch.
Discover the journey, the challenges, and the triumphs that have shaped India Ethnic Co. into the extraordinary brand it is today.
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