How ESPN, the SEC, Big 10 Are KILLING Big 12's Future: CFP Monopoly, Revenue Sharing, NIL Madness



The Big 12 Conference often feels neglected and overlooked by the NCAA compared to the Big Ten and SEC, two conferences that dominate the national conversation in college sports. While the Big Ten and SEC are frequently lauded for their size, financial power, and historic programs, the Big 12’s accomplishments are sometimes brushed aside, despite being home to some of the nation’s most competitive football programs.

A major point of frustration for Big 12 fans is the disproportionate media coverage and attention the Big Ten and SEC receive. These conferences often lead the conversation on TV contracts, expansion, and playoff rankings. The SEC, for instance, has built a reputation as the “best conference in college football,” while the Big Ten is celebrated for its tradition and large market presence. This leaves the Big 12 fighting for recognition, despite having a recent history of successful teams and competitive play.

When it comes to the College Football Playoff (CFP), Big 12 teams sometimes feel like they have a tougher path to inclusion. While the SEC and Big Ten regularly see multiple teams in CFP consideration, the Big 12 is often only viewed as a contender if a single team dominates the league. This sense of underrepresentation in the national conversation frustrates Big 12 supporters, especially considering the depth and competitiveness within the conference.

Despite these challenges, the Big 12 remains resilient, with its member schools producing top-tier athletes and coaching talent. With recent expansion adding strong programs from the Pac-12, the Big 12 looks to push back against its perceived neglect and stake its claim among college football’s elite conferences.

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29 thoughts on “How ESPN, the SEC, Big 10 Are KILLING Big 12's Future: CFP Monopoly, Revenue Sharing, NIL Madness”

  1. I wish the SEC and top half of the big just broke off and did their own thing for all sports so the rest of us can just enjoy football. Let the bean counters at ESPN have their nfl-lite. I have no interest in it.

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  2. This would be the worst thing to watch as a fan. I love watching playoffs, but hate all the Bama/Georgia/LSU CFP matchups because we just saw those exact matchups a few weeks prior. Big 12 needs to start playing 4 non conference games like the SEC to inflate win totals like they have always done

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  3. Big reason why it’s been next to impossible to get SEC teams to play in Salt Lake or Provo.

    They want the auto bid because Nil is going to start chipping away. Why be a 5 star back up at Alabama when you can get paid and play in other conferences.

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  4. Big-12 thought they got over on Pac-12 taking Utah, Colorado, Arizona and Arizona State but now complaining about SEC and B1G are putting their football on Big-12 head. Eat S H I T Big-Douce

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  5. Big 12 can disrupt the ACC and the others and have our own national championship without the SEC or Big 10 with no auto bids. End of opportunity for them. Don't worry the SEC and Big 10 won't be missed.

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  6. The Big 12, ACC, Pac-12 and all the smaller conferences better band together and sue the crap out of the SEC and Big Ten or they will bury everyone else, they will effectively split college football into another division with their teams the only ones in that top division. Their latest insane proposal is for those two conferences to get FOUR automatic playoff bids each, so that is 8 out of 12, you would have 8-4 Kentucky or 8-4 Indiana going to the playoffs over a 10-2 Oklahoma St or a 11-1 Boise St. No conference should get a automatic bid except for its champion and after that the rules should limit a conference from getting more than three spots in the playoffs, most years that would still give the SEC and Big Ten half of all the playoff spots. Continue with the rule where the top five rated conferences get one automatic bid for their champion and one automatic bid for the highest rated team in the four smaller conferences.

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  7. Hard to think about future conferences when we have 2 wars going on as it could spiral into a dangerous situation for us. I think we’ll be okay but man, we need to behave better as a country. So much better.

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  8. Instead of a 12 team playoff where 4 teams have a bye week, they should have just made it 16 teams, no bye weeks, which has the same number of weeks played, and other than the top conference winners getting an automatic bid, all other teams get in based on rankings. Not perfect, but better than this.

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  9. ACC is killing big 12. Clearly more sophisticated league. Likely takes 4 – 6 teams from big 12. Pitt mopping up and heading for playoffs. Complete athletic depot.. #1 in the Nation! Men’s soccer and Woman’s Volleyball, the 18in bball and now 22 in football. Keep talking to Ucoon and Temple boys. You’ll get what u pay for like in life lol

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