F-150 Lightning Launch | Rouge Electric Vehicle Center | Built For America

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April 26 marks the launch of the all-new, all-electric F-150® Lightning™ pickup, a milestone moment in America’s shift to electric vehicles.

Ford and UAW leaders will host F-150 Lightning customers and Ford employees at the new Rouge Electric Vehicle Center in Dearborn, Michigan to celebrate “Job 1” and the start of production for the first-ever full-size all-electric pickup to go on sale.

The Rouge Electric Vehicle Center is Ford’s ultra-modern new facility within Ford’s historic Rouge Complex where Henry Ford perfected the moving assembly line and scaled the Model T.

00:00 – Inside the Ford Production Facility
02:27 – Customers Experience the F-150 Lightning
03:34 – Inside the Rouge Electric Vehicle Center
05:40 – Countdown Timer
06:44 – Event Start
09:43 – Introductions
11:19 – Bill Ford
18:51 – Laura Dickerson | UAW
22:12 – Ford F-150 Lightning Showcase
24:34 – Jim Farley & Ford F-150 Lightning Features
36:21 – Customers Speak About the F-150 Lightning
38:36 – F-150 Lightning Expected Shipment Time
40:15 – End

Live-streamed here, the event begins April 26, 1:30 PM ET.

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39 thoughts on “F-150 Lightning Launch | Rouge Electric Vehicle Center | Built For America”

  4. The Lightning already outs itself useless for me as a weekend warrior type needing to haul a 7.5x 12ft enclosed trailer (6000lb total weight) to get my toys to the trails 260miles total. It already takes a full tiresome day there and back, nevermind charge stops…. So will the Lightning do the work my '16 XLT SCrew does, which is haul 500lbs in the bed, 450lbs combined weight of 4 adults in the cab, (total ~ 1000lbs payload) across 100miles to work (jobsites around town) and back home (~200m total), after using it as a power generator (relieves weight in bed occupied by former 2KW gas generator) for 8hr+ days (in blazing hot summers + blistering cold winters) without any downtime (charge stops on the way home) Mon- Fri? It sounds like I'll be tight on money (shelling out $$$ for listed MSRP), but more importantly tight on electric range (due to working this truck hard) and tight on time, pulling over to top off charging (if/when I find reliable stations) If these questions can't be satisfied. I'm out. Thus I come to ask another question, who is this truck targeted towards? The grocery getter? Drive-thru hopper? Office commuter? Seeing the parents and grandparents on the weekends?

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  15. How about delivering the thousands of trucks you owe dealerships right now? It looks bad to be announcing a new vehicle when my local Ford retailer has 4 new trucks on the lot – they used to have 250 new trucks. What a shame.

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  22. Was excited with the starting price, but then when you add on the extended range battery which most Americans would need to justify an EV, price becomes out of reach for normal people.

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  23. Yet another great vehicle by Ford, yet another vehicle that will not be available to anyone for a couple years unless you were the lucky few who got orders in. I placed an order within minutes of them opening this vehicle up for orders and I didn't make the window of those who got chosen to get on the production list. I see this going the route of the Bronco…..some people who ordered one of those the same day ordering was opened up STILL don't have their vehicle. Dealerships still can't get them on the lot to sell, the ones you see them selling are from people who ordered one and pulled out of the purchase. You will see dealerships adding thousands of dollars onto the MSRP and taking advantage of their customers, just like you are seeing right now with any Broncos that they acquire. Ford needs to get a handle on this problem and do the right thing!

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  30. TESLA in 2021 is the ONLY car company bringing BEV to the MANY .
    Tesla almost made 1 million cars in 2021, and it will make 1.5+ million cars in 2022.
    FORD is doing less than 200k of the Muck-e , and NOT even American made.
    its unlikeley Ford will even make 10,000 Lightweight in 2022.

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  39. Ford F-150 Lightning is awesome and a game changer. Thank you to Tesla for sticking to your mission and knowing you need help from the Legacy auto makers. Not everyone needs or wants a CyberTruck but we need a Tesla to lead the way. We all win🇺🇸🌎

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