For full episode show notes and resources, visit: https://www.plantstrongpodcast.com/blog/daniel-staackmann
In 2006, young entrepreneur, Daniel Staackmann, took out a home equity line of credit and started Upton’s Naturals in his hometown of Chicago.
He placed his money on seitan and in his 17 years of business, that gamble has clearly paid off. Upton’s Naturals is the #1 selling brand of seitan in the United States and their products are sold in thousands of stores throughout the United States and beyond.
Dan, a 30-year ethical vegan, prides himself on being the sole proprietor of his company and his slow growth model has allowed him to avoid so many of the landmines and pitfalls of the food industry as a whole.
Today, he and Rip share the many intricacies of running a food line from labeling, brand name, sourcing ingredients, getting placement on shelves, growth strategies, and so much more.
It’s an insightful peek behind the curtain on the food industry and the amount of work and passion it takes to bring delicious food from concept to shelves everywhere!
source
I dont get a good vibe from this guy …
In fact, i think he's high …
Impressive story. Staackmann isn’t afraid of hard work!
No Upton's website. Seems to be reluctant to display Nutrition Labels. Fake foods have a wide carbon footprint. This does not inspire confidence. Probably ungodly amount of salt in these products. These are red flags. 🙁
Happy February Birthday guys. Mine is February 10th. 💚🌱🇨🇦
Loved this interview! I buy his products all the time at Whole Foods.