She was 19 when she dropped the idea of studying Fashion and started to expand her mother’s dream after understanding the market. She launched the right product at the right time which was plus-size ethnic wear. At that time it was a market nobody was tapping into, but she took the lead trusted her idea, and is today celebrating that idea with about 2.5 lakh people on Instagram. Aanchal Bhatia and her mother Priti Bhatia ~ this is their story and Aanchal shared all the details in this conversation at #TheDiviShow by Big Flex Marketing.
Reach out to them:
🔅Website:
https://www.meerasplussizestore.com/
🔅Instagram:
https://www.instagram.com/theplussizestore/
🔅LinkedIn:
https://www.linkedin.com/in/aanchal-bhatia-622340140/
https://www.linkedin.com/company/the-plus-size-store-by-meera-creations/
Reach out to us!
🔅Youtube:
www.youtube.com /@thedivishow
🔅Instagram:
https://www.instagram.com/thedivishow/
https://www.instagram.com/letdivb/
https://www.instagram.com/bigflexmark…
🔅LinkedIn
https://www.linkedin.com/in/divishafl…
https://www.linkedin.com/company/7974…
🔅Website
http://bigflexmarketing.com/
🔅LinkTree:
https://linktr.ee/thedivishow
0:00 Introduction
3:44 Her mother’s journey
5:32 Why plus size?
6:45 Her Journey
9:18 Beginning of plus size store
12:24 Plus size store today and its impact
14:12 Ethics of their brand
15:11 Plans for Shark Tank
15:44 Social media as a marketing and sales channel
18:19 Jaipur business incubators (MNIT)
21:52 Foundation and growth
22:55 Her love for work
25:09 First photoshoot and Videography (add photoshoots)
27:46 Challenges, personal life and shoutout
31:54 Life lesson
32:36 Finding the right people, Human Resource lessons
35:43 Outro & Body Positivity
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