Licensing is one of the hidden giants in international business. A 315 billion USD market internationally and more than 11 billion of that in Germany. In this presentation, learn more about what licensing is, what holds it together inside and what licensing can do for your brand or product. Regardless of whether you act as a licensor, licensee or in trade.
Peter Hollo is considered a seasoned toy expert and many industry insiders know him from his 11-year long activity for MÜLLER in Ulm, where he was last in charge of international buying and selling of toys and seasonal articles in Germany, Austria, Slovenia, Croatia, and Hungary. In 2012 he founded Ph – International Consultants and has been consulting to international big players and enterprises on HR marketing, employer branding, or organisational design. Since 2016 he is also responsible for Licensing International in Germany.
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