Are Brand Trips Really THAT bad??? | The pros and cons of brand trips

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Hey! Let’s talk about brand trips… and if they are good or bad?

Watch our LA vlog here! – https://youtube.com/playlist?list=PLgvAkGxrUTqWfoHHXXLCfOo4rb0jGUKZl&si=vZGEPJrj7KJ2gyk8

Video I reference in this video – YouthForia’s Foundation “Drama”| let’s talk about this messed up brand |
https://www.youtube.com/watch?v=QYmSoWRsr0U

On my face –

colorgram – Pin Point Eyeshadow Palette Peach + Coral
https://shrsl.com/4jkyo

COSRX – Refresh AHA BHA Vitamin C Lip Plumper
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lilybyred – Little Bitty Moment Shadow Smash It! Edition
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JUNGSAEMMOOL Artist Concealer Palette

romand – Bare Water Cushion – (i use shade 25 for reference)
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Judydoll – 2 IN 1 Highlighter Contour Palette – 2 Colors
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fwee – Mellow Dual Blusher – 9 Colors
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CLIO – Prism Highlighter Duo – 2 Colors
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UNLEASHIA – Oh! Happy Day Lip Pencil – 7 Colors
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fwee – 3D Changing Gloss – 4 Colors i used “Yellow”
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WAKEMAKE – Stay Fixer Pact Vegan
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37 thoughts on “Are Brand Trips Really THAT bad??? | The pros and cons of brand trips”

  4. To be honest, I've never been influenced to buy products by seeing influencers on brand trips. But I think I'd actually be pretty convinced to buy something from seeing a normal people brand trip, like with people who truly truly do actually just love the brand. But I've never seen one so this is just a guess 🤷🏼‍♀️

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  5. My problem with brand trips is when they use uninformed influencers to rehabilitate their image – eg the She!n trip that had the influencers saying they totes didn't see any human rights violations in the facility.

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  7. Years ago I worked for a duty free store and brands would bring us to hotels and do training on products and give us a nice lunch and a bunch of products, a very minor version of this… it’s effective because you have the people who will be influencing sales not only with positive feeling for the brand after being gifted but actually well trained on the items, we always sold and used more of the products from these. This concept exploded for brand trips makes sense, like the one you did, it seems milk and maybe even k18 did a bit of training (which makes even more sense for brands like k18 that are misunderstood for use and likely not optimizing sales because no one is really watching a brands home made videos to learn how to use it, I only learned how to use it properly cos influencer Abbey Yung got detailed instruction from brand), especially if they cater the trip to the influencer, maybe they knew your affinity for Disney?… however brand trips which are just glimpses into conspicuous consumption are morally and likely economically bad. As far as the… bring fans, an idea they could do, if they budget for 20 influencers, why not choose the 10 most effective, and have part of the trip, each influencer doing a giveaway for a trip pass to their own audience… weeks or months prior to the trip the influencer is doing brand promo and their specific audience is far more engaged than just seeing the gifts someone got days after when we tune the trip out a bit. The non influencer going themselves will not influence sales with their small number of followers, but the goodwill of spreading this and mainly the actual influencer incorporating the brand into the giveaway promo could possibly be more effective than a less effective influencer just tagging the brand on a hotel story on IG

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  8. I understand the point of brand trips for influencers. You get free stuff, get flown places, exposure, etc. What I don't get is why any of that should matter to me, the consumer. Seeing influencers (sans you and James) fuck around on free trips is genuinely the last thing I would want to watch, much less feel incentivized to buy a product. Even when you went on your brand trip last year, I didn't care at all about the products you were showing or talking about. I watched those two videos like vacation vlogs. I just don't understand why I should care about a brand just because they flew an influencer somewhere.

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  12. My initial reaction is that nothing good can come from brand trips, it essentially is an attempt to own the narrative these creators have about the brand.
    Change my mind, prove there is a potential for good lol

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  15. I love your videos and subscribe to all the channels that James and yourself are on lol. I agree with you… I have been following influencers on YouTube for at least 12 years now and have weeded out the ones who I don’t feel are genuine. I completely understand why brands take influencers on trips! So that has never once annoyed me. While I would also appreciate Evian gifting me (a several decades long purchaser!) with a great trip, I also understand it wouldn’t benefit them from a business standpoint… and it certainly doesn’t stop me from buying their product. Thanks for the great video ❤

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  17. I think what has to happen is that brand trips need to remind influencers they aren't on vacation and they are working. They should be required to not only use the products, but to maintain a clean and relatively drama free social media. That one recent brand trip for Sunscreen irritated the fuck out of me. They wasted so much money on that trip when they probably could have taken normal every day people, and probably had a better time.

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  18. The Tarte Dubai trip is probably the one that stands out most to me like…God talk about tone deaf, both for the brand and the influencers. I think too much focus was on the flaunting wealth aspect of the issue, but the UAE’s human rights record should really be at the forefront here.

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  19. My unpopular opinion is that brand trips are a gross display of wealth and show off spent money. Yes cosmetics in general is a luxury but I firmly believe we all deserve a little treat. A brand trip with rich influencers tho isn't a little treat. It's like the superbowl. It's a party for rich people used as an ad to make more money off us. 😅

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  20. I think if a business took real hard working people on a brand trip could potentially get them to get a lot of good press, that more people would want to support them because of that. When brands take controversial influencers on trips, it does get a lot of views but also angry viewers. I could be totally wrong! But just a thought c:

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  23. I have been planning brand trips since 2015. Except we don’t invite influencers, we invite business partners. Last year I went to Cabo, the year before that went to Ireland, both incredible experiences! It’s funny to me that people complain about brand trips, honestly I think it’s just people that are jealous they aren’t getting a free vacation lol.

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  25. I think the destination and experiences provided need to relate somehow to the brand. In LA you went to a lot of things linked to the brands at SPNK so it made sense. It’s the ones who go to tropical islands for a mascara launch that I don’t get.

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  31. There’s the trip you and James went on that you describe, and there’s trips by Tarte or something that do a super wasteful trip for the most “viral” influencers and just dump shitloads of product in the hotel rooms and create photo ops. Some of that’s real, some is perception, some of it’s marketing. Brands really just need to read the room and be responsible and transparent, whether it’s a trip or a product launch.

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  32. I feel like people will often judge for spending thousands on those trips, but all this money is a small fractal of what these brands' turnover is. Sure, someone can complain about all the money that could go to a better cause, but even recently, I saw that the EU regulation on bottle caps being attached to the bottle caused milions of expense of adapting the machinery etc. – and it's such a small change, right? Thousands seem like so much when you're an average customer, but they're not big numbers when you're a company. Yet all this money consists of small purchases people like all of us make – it was our choice to put that money in the company instead of eg. a charity. Sure, I believe companies should do CSR and use part of their proceeds for a better cause, even if it's just for tax deduction. But it is a business, they didn't go around printing that money or taking it out of our pockets for no reason. On top of that, as you said, it is advertisement expense, not just a whim.

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