Tata-owned Air India has revealed a modern brand identity, including a refurbished look and a new logo called “The Vista,” inspired by a gold window frame, symbolizing progress and a resolute new India. The iconic ‘Maharaja Mascot’ remains, dispelling rumors of a ‘Maharani Mascot.’ The rebranding, involving a palette of deep red, aubergine, and a chakra-inspired pattern, is a significant transformation, with the new logo to be used on all flights by December. The first Airbus A350 entry into the fleet coincides with this change, and a new website and mobile app are also expected.
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What a waste of money
i think Air India should never be a national airline because it will never get the recognition to make it a world class product. The American airlines don't have a national airline and all the individual brands are recognized throughout the world. I rather fly an airline brand I trust like United Airlines or Southwest Airlines or any of the legacy carriers in the US.
TATA should put money into getting people out of the slums surrounding Mumbai Airport and expand the footprint of Mumbai Airport rather than putting money into the airline. The only way more people will like the airline is if more people can afford to fly it.
Tu hai Desh ka Guroor
color pattern is bad..looks very cluttered. The line under the belly gives it a cluttered feeling…The letters are not inspiring..Also pls do away with red, especially the interior seats. It would feel like you are riding a red velvet cake…
Old is gold Tata should keep these in mind they should focus on services rather than changing it to ugly colour otherwise people will say Tata goodbye.