The all-new Ford Explorer has long been one of the best-selling SUVs in the U.S. and has been popular with Chinese consumers since its debut in 2012. As China has become the largest market for the Ford Explorer outside North America, Ford has actively responded to localized needs, integrated insights into Chinese consumers, and reinterpreted this flagship SUV in the Chinese market.
the new “potential energy aesthetics” design concept is the inheritance of Ford’s classic design, but also innovation, bringing Ford’s design to a new level. The design of the new Ford Explorer fully integrates the design DNA of the Explorer with the aesthetics of contemporary Chinese consumers. The new car retains the most critical visual features of the Explorer, such as the headlights connected to the air intake grille, the C-shaped taillights, and the spacious cockpit with an open layout.
The styling inspiration from luxury yachts can be seen everywhere in the exterior design. The new 21-inch turbofan-shaped hub is inspired by the propeller of a moving ship. The classic C-pillar shape echoes the mast of a luxury sailboat. The lines and proportions of the front of the car accurately capture the momentum of the bow breaking the waves.
The Ford Explorer open interior configuration and the huge 27-inch center control screen sit firmly on the center console, which complements the domineering, majestic, and confident temperament of the exterior, and at the same time shows the high-tech style incisively and vividly. The newly designed center console and the height-raised center armrest area emphasize the horizontally extending shape, creating a broad and imposing visual experience.
In-car experience and driving experience were important considerations throughout the design process. Designers listen to their customers and understand that comfort is as important as safety and reliability. On the new Ford Explorer, you can feel the perfect balance between comfort and technology when you hold the steering wheel, making driving a pleasure.
The new Ford Explorer has a wider choice of interior color themes. The interior theme of Sands Brown adopts high-grade brown and black as the main colors, conveying the confident aura of explorers with both a sense of strength and a sense of exquisite luxury and sports, while the interior theme of Aurora Purple presents a delicate and elegant luxury atmosphere. The combination of stylish dark purple and carefully select ed materials makes the whole interior look very elegant, atmospheric, and luxurious.
The all-new Ford Explorer is a representative work that perfectly integrates American tradition and Chinese sophistication, and it also confirms the proud strength of the Ford China Design Center. As China, the world’s largest auto market continues to grow, the Ford China Design Center will also go along with China’s journey to lead the global auto industry.
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