Apple launch: New iPhone 15 skips price hike amid slumping global smartphone sales

by



Apple unveiled its newest iPhones and Apple Watches today at a launch event code-named Wonderlust. The tech giant says its latest iPhones will be brighter, lighter and safer for users.

The good news is the prices have remained nearly the same as last year — with the iPhone 15 base model starting at $799 and going up to $1199 for the iPhone 15 Pro Max.

The premium Pro model iPhones will be encased in titanium for the first time, the same alloy used in the Mars Rover. This makes the iPhone 15 Pros lighter and more durable than previous models, but it limits the colour options to just four.

Global’s business reporter Nivrita Ganguly has the details.

For more info, please go to https://globalnews.ca/news/9955255/apple-iphone-15-series-9-watch/

Subscribe to Global News Channel HERE: http://bit.ly/20fcXDc
Like Global News on Facebook HERE: http://bit.ly/255GMJQ
Follow Global News on Twitter HERE: http://bit.ly/1Toz8mt
Follow Global News on Instagram HERE: https://bit.ly/2QZaZIB

#GlobalNews #Apple #iPhone

source

32 thoughts on “Apple launch: New iPhone 15 skips price hike amid slumping global smartphone sales”

  9. (Long) This is how Huawei produced its 7nm Kirin 9000 chips via SMIC for its Mate 60 Pro:
    – SMIC managed to tweak the DUV chipmaking machines that were designed to produce more mature nodes,14nm and up, to produce the 7nm chips.
    – China is free to buy the simpler DUV machines from the Dutch company ASML but curbed from buying more advanced EUV lithography machines.
    – The tweak of the DUV machines causes it to be inefficient, giving a low yield rate at 20% to 50% per waffer, compared to 90% of the EUV.
    – The process only produces 50% or less the number of useable chips per waffer. The rest is thown away. As a result, it costs a lot more on a per chip basis, in addition to higher battery consumption.
    – Huawei is currently selling its phone at a loss because of expensive chips inside.
    – With this, China has made limited progress, but far from a breakthrough in the chip-making industry.
    – SK Hynix, a Korean firm, said the Mate 60 contains 2 of its chips which they didn't sell to Huawei.
    – How long Huawei or SMIC can absorb the loss is still a question provided they are unfairly heavily subsidized by the Chinese government.
    – One thing for certain: the US will broaden hasher tech restrictions and plug any loopholes that Chinese firms are exploring.
    Netherlands has said it will impose export control to limit SMIC's access to more DUV machines.

    Reply

  19. Apple wouldn't have switched to USB type C if it wasn't because of the EU forcing them to. So, why should I support a company that lacks even most minimal humility and initiative? That aside, it's woke AF, and even in 2023 barely repairable, no expandable storage, etc. etc.

    Reply

  24. Sorry to say, and I don't intent to disrespect. But news media in North American English should be be pronounce correctly so that our youth young learner all over the world can learn the right way and not either way.Just like American Hollywood movies they pronounce it correctly although in real life they have different accent by states. Please Global News make it right whatever race or color just make it right please.

    Reply

  25. Realistically the iPhone 11 through 15 is not a significant difference. Especially considering the price and Operating System which runs the same on all versions of the phone. Apple is not an innovative company.

    Reply

  26. No improvement for last few years, see what other phone company did? Just want to take every penny from our hand with no improvement, really disappointed for this biggest company !

    Reply

Leave a Comment