The World's 25 Best Microbrands!



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My goodness, what a whopper! And having said that, it could have easily been a Top 50! What do you think? Did I miss your favourite? Long Live Microbrand Watches! Cheers, Jody

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47 thoughts on “The World's 25 Best Microbrands!”

  1. Not surprised Wolbrook was not mentioned as I don't think a Wolbrook has ever featured on your channel, but they're another French "zombie" brand that produce some pretty cool retro themed divers and tool watchs.

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  2. Great selection here Jody but you've missed out the kiwi brand Magrette. I've got two of their hand wound chronographs, one of which is 500M Waterproof. They do an excellent GMT as well as divers. Cheers

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  3. took me about a year to get my Helm Titanium Vanuatu – It was worth the wait for sure. Their customer service was amazing despite being such a small operation.

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  4. WOW Jody possibly your finest hour (or how ever long it was?). I love micros and by gum lad (as we say in these parts), you got em all… okay then well most anyway. There are a more British ones I could add, but that would be been picky. I can only imagine the work involved putting that together but hats off mate… as you nailed it. 😁🤓

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  5. Great video, but Maen is not Moon in dutch…
    Maan is moon in dutch.
    Maen is not a dutch word.
    Dutch is the language of The Netherlands, Maen is a Swedisch microbrand

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  6. Come on man, I can’t believe you didn’t mention the Wolbrook/Douglas watches company. It’s a french brand that started reissuing a Skindiver belonged to a USA company in the ‘60s, Neil Armstrong had ine. I have bought 9 of their watches. Worth checking out.

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  7. Maen look great, but they have gone to 800 eur (850 USD) for Hudson 38, they are not 650 USD anymore. They up their prices more than 300 USD in few months, with downgraded movements, and no on-fly adjustment. Yema has gone with wide customer issues and a poor transparency.

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  8. I purchased the original Islander about 3 years ago.. I wear it on a nato strap.. great watch Marc!… I recently purchased a Zelos Mako GMT.. really enjoying it thus far

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  9. Just scratching the surface there Jody. Some great choices in amongst them, but I’d also add my favourite microbrand Lorier! Notable other favourites Phoibos, Autodromo, Nezumi, Hanhart, and Nivada Grenchen. And one from Northern Ireland, Nomadic!

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  10. I miss LORIER. They create and make really nice watches in NY. TGV from the Urban Gentry designed a watch with LORIER. Also LACO is missing, even it's not a real Microbrand. I also love the italian brand NAUTICA.

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  11. Hi Jody thanks for the videos, great overview of many microbrands many of which I did not know. Just a wondering if you ever heard of a microbrand called Australis, they made a diver the Sea Shade, I got second hand and tried to look this up, but other than entries on Kickstarter and few videos one from Peter Kotsa, but not many. If you ever come by this entry would be grateful for your expert insight. Thanks.

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